This section provides information on databases that cover the Media and Entertainment industry; the coverage includes industry-specific data and statistics, industry profile, market research, etc.
EMIS Intelligence (Professional) 
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
Content: Emerging Market Data. Campus-wide Access 
Refinitiv Eikon (Available Only in Library)
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Content: Finance, Market Data. Restricted Access (in Library). 
Login to Refinitiv Eikon (Available Only in Library) → Type INDUS and Search → Search for Media → Click on Required Industry → Select Country
CMIE Industry Outlook
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Content: Industry Data and Forcast. Campus-wide Access | One-time registration required.
CMIE Industry Outlook → Click on Non-financial → Select Miscellaneous Manufacturing → Select the Required Industry
Dion INSIGHT
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
Content: Company, IPO, MF, Industry etc. Campus-wide Access
MarketLine Advantage
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
Content: Company-Industry Data. Campus-wide Access | Online Guide | Video Guide.
MarketLine Advantage → Click on Sectors → Select Transportation, Travel, Tourism & Leisure → Click on Media and Digital Entertainment → Select Required Geography & Content Type
CRISIL Research
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Content: Industry Analysis. Campus-wide Access | One-time registration required.
CRISIL Research → Click on Industry → Select Technology, Media & Telecommunication → Click on Media and Entertainment
The Librarian,
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
EMIS Intelligence (Professional)
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
Content: Emerging Market Data. Campus-wide Access
EMIS Intelligence (Professional) → Click on Industry Analysis → Select Broadcasting → Click on Report → Select Broker Reports
WARC (World Advertising Research Center)
The database covers global marketing strategy insight, leading advertising trends, case studies, research reports, company profiles, news, etc. It has in-depth information on marketing; advertising and media research drawn from 30 international sources.
Note:
The database covers global marketing strategy insight, leading advertising trends, case studies, research reports, company profiles, news, etc. It has in-depth information on marketing; advertising and media research drawn from 30 international sources.
Note:
Content: Marketing & Advertising Data. Campus-wide Access.
WARC (World Advertising Research Center) → Select Topics → Select Categories → Click on Media & Publishing
Frost & Sullivan Growth Partnership Services
Frost and Sullivan -Growth partnership service provides economic research and analysis, technical insights, market insights, financial benchmarking & analysis, etc. It covers subjects like; ICT, healthcare, metals, minerals, measurement & instrumentation, aerospace, defense, chemicals, materials & food, energy & power systems, automotive & transportation, electronics & security, environment & building technologies.
Note:
Frost and Sullivan -Growth partnership service provides economic research and analysis, technical insights, market insights, financial benchmarking & analysis, etc. It covers subjects like; ICT, healthcare, metals, minerals, measurement & instrumentation, aerospace, defense, chemicals, materials & food, energy & power systems, automotive & transportation, electronics & security, environment & building technologies.
Note:
Campus wide Access
Frost & Sullivan Growth Partnership Services → Click on Browse → Select Information & Communication Tech. → Click on Digital Media
Refinitiv Eikon (Available Only in Library)
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Content: Finance, Market Data. Restricted Access (in Library).
The Librarian,
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
CMIE Industry Outlook
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Content: Industry Data and Forcast. Campus-wide Access | One-time registration required.
CMIE Industry Outlook → Click on Non-financial → Miscellaneous Manufacturing → Select the Required Industry → Click on Annual Financials
EMIS Intelligence (Professional)
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
Content: Emerging Market Data. Campus-wide Access
EMIS Intelligence (Professional) → Click on Industry Analysis → Click on Broadcasting → Select Statistics
Dion INSIGHT
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
Content: Company, IPO, MF, Industry etc. Campus-wide Access
Dion INSIGHT → Click on Research → Select Industry Data → Select Entertainment & Media → Click on Financials
Bloomberg (Available Only in Library)
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Content: Live Capital Market Data. Restricted Access (in Library)
Login to Bloomberg (Available in Library) → Search for BICS → Select Communication → Click on Media → Click on Required Industry
CRISIL Research
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Content: Industry Analysis. Campus-wide Access | One-time registration required.
CRISIL Research → Click on Industry → Select Technology, Media & Telecommunication → Click on Media and Entertainment → Select Data & Statistics
The Librarian,
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
CMIE Prowess IQ
CMIE Prowess IQ (Interactive Querying) provides the financial performance of Indian companies, it covers 37,780 companies financial data. It is an internet-based application for querying CMIE's database on performances of listed and unlisted companies It also provides charting tools and well-formatted reports on performances of companies. The reports give financial information including analytical ratios and benchmark comparisons. Source documents such as annual reports, interim results, and rating rationales are also accessible through this database.
Note:
CMIE Prowess IQ (Interactive Querying) provides the financial performance of Indian companies, it covers 37,780 companies financial data. It is an internet-based application for querying CMIE's database on performances of listed and unlisted companies It also provides charting tools and well-formatted reports on performances of companies. The reports give financial information including analytical ratios and benchmark comparisons. Source documents such as annual reports, interim results, and rating rationales are also accessible through this database.
Note:
Content: Company Data M&A. Campus-wide Access | One-time registration required.
CMIE Prowess IQ → Login with CMIE Credentials → Select companies in pre-defined sets → Click on All industries → Select Non-financial → Select Manufacturing → Click Miscellaneous Manufacturing → Send to New OSC → New Output → Click on Continue → Save as Excel
Bloomberg (Available Only in Library)
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Content: Live Capital Market Data. Restricted Access (in Library)
Login to Bloomberg (Available in Library) → Search for BICS → Select Communication → Click on Media → Click on Required Industry
Refinitiv Eikon (Available Only in Library)
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Content: Finance, Market Data. Restricted Access (in Library).
Login to Refinitiv Eikon (Available Only in Library) → Type INDUS and Search → Search for Media → Click on Required Industry → Select Country → Click on Top Companies
MarketLine Advantage
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
Content: Company-Industry Data. Campus-wide Access | Online Guide | Video Guide.
MarketLine Advantage → Click on Sectors → Select Transportation, Travel, Tourism & Leisure → Click on Media and Digital Entertainment → Select Content Type → Click on Companies
EMIS Intelligence (Professional)
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
Content: Emerging Market Data. Campus-wide Access
EMIS Intelligence (Professional) → Select Industry Analysis → Click on Broadcasting → Select Companies
Dion INSIGHT
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
Content: Company, IPO, MF, Industry etc. Campus-wide Access
Dion INSIGHT → Click on Research → Company Data → Click on Set Active Company → Select Required Industry
The Librarian,
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Bloomberg (Available Only in Library)
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Real-Time Market and Execution and real-time pricing for over 5 million securities worldwide plus extensive historical pricing and stock charts. Providing current and historical financial quotes, business newswires, and descriptive information, research, and statistics on over 52,000 companies worldwide, data on more than 120 indicators for approximately 5,000 publicly-listed companies globally, and is increasing coverage every day.
Note:
Content: Live Capital Market Data. Restricted Access (in Library)
CMIE Industry Outlook
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Its covers around a hundred industries. It presents detailed data on; demand and supply, prices, financial performance and investments, etc. of the industries. It includes forecasts and descriptive analysis of the current trends.
Note:
Content: Industry Data and Forcast. Campus-wide Access | One-time registration required.
CMIE Prowess IQ
CMIE Prowess IQ (Interactive Querying) provides the financial performance of Indian companies, it covers 37,780 companies financial data. It is an internet-based application for querying CMIE's database on performances of listed and unlisted companies It also provides charting tools and well-formatted reports on performances of companies. The reports give financial information including analytical ratios and benchmark comparisons. Source documents such as annual reports, interim results, and rating rationales are also accessible through this database.
Note:
CMIE Prowess IQ (Interactive Querying) provides the financial performance of Indian companies, it covers 37,780 companies financial data. It is an internet-based application for querying CMIE's database on performances of listed and unlisted companies It also provides charting tools and well-formatted reports on performances of companies. The reports give financial information including analytical ratios and benchmark comparisons. Source documents such as annual reports, interim results, and rating rationales are also accessible through this database.
Note:
Content: Company Data M&A. Campus-wide Access | One-time registration required.
CRISIL Research
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Presents a detailed and comprehensive analysis of the current trends and the long-term performance outlook on 72 industries in India. It includes the evolution of the industry, the regulatory environment, cost structures, nature and extent of competition, global trends along with statistical information on capacities, production, imports-exports, domestic and international prices, and consumption patterns.
Note:
Content: Industry Analysis. Campus-wide Access | One-time registration required.
Dion INSIGHT
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
The database provides information on industry, company, IPO, mutual fund, commodity market, etc. it is also a vast source for company annual reports.
Note:
Content: Company, IPO, MF, Industry etc. Campus-wide Access
EMIS Intelligence (Professional)
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
An aggregator database delivers information on Asian emerging markets. It aggregates and produces unique content including full-text news articles, financial statements, company information, industry analysis, equity quotes, macroeconomic statistics, and market-specific information, which are derived directly from more than 13,000 local and global publications.
Note:
Content: Emerging Market Data. Campus-wide Access
Frost & Sullivan Growth Partnership Services
Frost and Sullivan -Growth partnership service provides economic research and analysis, technical insights, market insights, financial benchmarking & analysis, etc. It covers subjects like; ICT, healthcare, metals, minerals, measurement & instrumentation, aerospace, defense, chemicals, materials & food, energy & power systems, automotive & transportation, electronics & security, environment & building technologies.
Note:
Frost and Sullivan -Growth partnership service provides economic research and analysis, technical insights, market insights, financial benchmarking & analysis, etc. It covers subjects like; ICT, healthcare, metals, minerals, measurement & instrumentation, aerospace, defense, chemicals, materials & food, energy & power systems, automotive & transportation, electronics & security, environment & building technologies.
Note:
Campus wide Access
MarketLine Advantage
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
This database offers a comprehensive and unique collection of company, industry and country analysis and report, extending across 200+ countries and every major industry sector. Market data analysis database provides data across the globe on food, drinks, personal care, household products, pet care, news and magazines, etc. Country statistics database provides macro-socio economic data of 215 countries worldwide both historic and forecast data.
Note:
Content: Company-Industry Data. Campus-wide Access | Online Guide | Video Guide.
Refinitiv Eikon (Available Only in Library)
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Provides current data of exchange-traded instruments including stocks, warrants, options, futures, indexes, etc. around the world, historical equity data ranging from several months to over 20 years, government and corporate bonds information from over 100 countries, foreign exchange rates for 175 currencies, comprehensive coverage on commodities and energy, economic indicators (e.g., consumer price index) for many countries, extensive business and financial information for listed companies. Eikon - over 88,000 companies (58,000+ active and 30,000+ inactive) traded in more than 164 exchanges in over 120 countries, representing more than 99% of the world's market cap. Coverage includes fastest-growing Frontier markets not covered by the competition.
Note:
Content: Finance, Market Data. Restricted Access (in Library).
WARC (World Advertising Research Center)
The database covers global marketing strategy insight, leading advertising trends, case studies, research reports, company profiles, news, etc. It has in-depth information on marketing; advertising and media research drawn from 30 international sources.
Note:
The database covers global marketing strategy insight, leading advertising trends, case studies, research reports, company profiles, news, etc. It has in-depth information on marketing; advertising and media research drawn from 30 international sources.
Note:
Content: Marketing & Advertising Data. Campus-wide Access.
The Librarian,
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80
Vikram Sarabhai Library, IIM Ahmedabad,
Vastrapur, Ahmedabad - 380015
Email: librarian@iima.ac.in
Phone: +91-79-7152-4984/77/75/80